• Diar Lansky



Originally slated to release today, Pop Smoke's posthumous debut album has now been postponed to July 3rd. Head of Victor Victor Worldwide Steven Victor took to Instagram to explain further:  "Music is the tool of revolution. We have been watching, along with the rest of the world, as long overdue change starts to take root. We have seen Pop's music become the soundtrack of the moment, unifying the masses. Given recent events, we have decided to delay the release of his album out of respect for the movement." The album will be released via Victor Victor Worldwide (VVW)/Republic Records and detailed further in coming weeks. A new offering from the album, "Make It Rain" featuring fellow Brooklyn rapper Rowdy Rebel, is out now and accompanied by an immersive video directed by Virgil Abloh as part of his Off-White™️ International Rap Video Studio. VVW will celebrate Pop Smoke's album with a series of merchandise collaborations to be announced soon. They also unveiled a capsule of official Pop Smoke merchandise that is available for purchase now at  Pop Smoke's forthcoming album follows his breakout mixtapes Meet the Woo and Meet the Woo 2 and was announced earlier last month on Instagram by his label VVW. Before his untimely passing, Pop Smoke was on his way to becoming a mainstream hip-hop giant. Rolling Stone acknowledged that "his transformation from a relatively unknown artist to next-up took place in the span of just a few month." His presence caused a renewed energy in the birthplace of hip-hop, with Complex noting that he brought "a sense of excitement to New York rap that had been absent for years." The Brooklyn upstart was finishing his debut album at the time of his passing and his circle of closest collaborators have completed the album in order to release it this summer as Pop Smoke had planned.

About Pop Smoke:

Christened "Brooklyn Rap's Homecoming King" by The New York Times and averaging nearly ten million monthly listeners on Spotify, Pop Smoke carried Brooklyn as the Borough's next icon in the wings. His breakthrough 2019 mixtape Meet The Woo has 280 million streams globally and in a stellar review, Pitchfork claimed, "The Brooklyn rapper makes good on the promise of 'Welcome to the Party' with a debut full of the hardest, dirtiest tracks he can manage." He turned up at the top of 2020 with Meet The Woo 2 and debuted at #7 on the Billboard Top 200. Meanwhile, "Welcome to the Party" went gold, he entered the Billboard Hot 100 Chart four times and his breakout single "Dior" achieved platinum status and is currently Top Ten on Urban radio. To date, he has amassed two billion streams worldwide and counting. About Victor Victor Worldwide:  Victor Victor Worldwide (VVW) is a multi-faceted New York-based entertainment company that encompasses music, film and television. Founded in 2016, the full-service organization houses William Victor Management along with Victor Victor Records, a film and television production division and a music publishing group.



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